Dua Lipa can officially add spokesmodel to her impressive resume, as she stars in her first campaign for sportswear giant Puma.
The British pop star was sH๏τ by fashion pH๏τographer Mario Sorrenti for the sporty yet stylish ad, which promotes the brand’s new Mayze sneaker, a chunky, creeper-style shoe with Puma’s signature bold stripe and logo detailing.
The brand describes the Mayze sneaker as “made for those who embrace the spotlight, on stage and off.”
As she models the new kicks, the “Don’t Start Now” singer also wears a black and white Puma track jacket with ʙικιɴι top and fishnets. In another look, she teams the sneaks with a red, white and blue colorblock jacket and blue tiger stripe тιԍнтs.
“The Mayze is the perfect fit, it works for me on stage and off,” said Lipa, who has been dating model Anwar Hadid since July 2019. “The classic stacked sole is so versatile, I can work it into any look.”
The Mayze style is part of Puma’s “She Moves Us” platform, which highlights some of its top female brand ambᴀssadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. Other famous faces involved with the platform include Winnie Harlow, Cara Delevingne, Skylar Diggins-Smith, June Ambrose, Lauren London, Nicole McLaughlin, Bethany C. Meyers and more.
Back in December, the Grammy winner first teased a new partnership with Puma during her “Studio 2054” livestream concert.
