Duck Dynasty producer launches YouTube prodco

FormerDuck Dynasty co-executive producer Hank Stepleton is partnering with the co-founders of multichannel network Machinima to create a digital production and marketing studio.

Stepleton, his younger brother Luke Stepleton and Angelo Pullen have hooked up with YouTube personalities Adam Montoya (aka SeaNanners) and Tom Cassell heSyndicateProject (TheSyndicateProjec) to create 3BlackDot.

The company was “created to deliver a higher level of audience engagement, new entertainment properties and stronger value for brands”, its founder have said.

It will comprise four divisions: collective, which will be comprised of top-viewed YouTube personalities and their fanbases; an IP development studio operating in live-action, animation, licensed products and games; a marketing and brand agency; and a production division.

The elder Stepleton will helm the production division, which will be called Pickaxe. This will focus on developing and producing videos in live-action, non-scripted, animation and other genres for 13-34 year-olds.

Stepleton was a co-executive producer on A&E’s record-breaking reality show Duck Dynasty (pictured), and also worked on Billy the Exterminator.

Content from Pickaxe will target digital and cable platforms. Its first project is a live-action short film based on game app Zombie Killer Squad, which 3BlackDot execs developed.

“We’re building influencer-driven properties into massive franchises and Zombie Killer Squad is just the beginning for us,” said Luke Stepleton

“3BlackDot is launching with the industry’s most talented professionals in entertainment content creation, game development and brand integrations,” said Angelo Pullen, who was a co-founder and divisional head of Machinima along with the younger Stepleton.

“Our goal is simple: to deliver audience engagement, entertainment properties and brand value that harnesses the power of Influencer communities.”

Related Posts

Chris Hemsworth’s Hilarious Birthday Prank on Brother Liam: ‘The Best Gift Ever?

They’re known for their playful banter and Chris Hemsworth wasn’t about to let brother Liam’s 32nd birthday go past without taking the opportunity to playfully troll him online. Taking to…

Read more

1990 Mazda Miata Dragster Is a Bite-Size Quarter-Mile Missile

I don’t know about you but when I think of drag racing, I think of those long, skinny Funny Cars that shoot flames from their exhausts and run quarter-mile times…

Read more

Michael Jordan’s All-Original 1961 Impala SS 409 Is for Sale; Prepare for a Shock Surprise

1961 marked a double home run for Chevrolet – the sales workhorse GM division launched two of its most emblematic names for that crucial year of its history. Celebrating half…

Read more

This 1970 Ford Mustang Boss 429 Is Muscle Car Royalty, Costs More Than a 2024 Corvette Z06

If you’re in the market for a late first-gen Mustang and money is no issue, the best you can do is to find a 1969 Boss 429 in mint condition…

Read more

Low-Mileage 1971 Plymouth HEMI ‘Cuda Needs a New Home, It’s Worth a Fortune

Even though Plymouth began dropping the 426-cubic-inch (7.0-liter) HEMI V8 in production cars as early as 1965, the Barracuda did not get it until the third-generation model arrived for the 1970 model…

Read more

One-Owner, Highly Original 1972 Olds Cutlass S 442 W30 Needs a New Caretaker; Any Bids?

If I ask you to name the first number that comes to mind when hearing the word ‘Oldsmobile,’ chances are it will be one of the following: 88 (as in…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *