Since going on sale on August 31, the Taylor Swift: Eras Tour concert movie ticket presales have surpassed $10 million and counting, according to Deadline. When asked what these ticket presales compare to, a distribution guru responded, “Some Marvel movie.”
Early on, the ticket presales for Swift’s concert film are comparable to a Marvel movie. A few days before Eternals opened, for instance, ticket presales were at $13 million, though Swift’s concert film has almost surpassed that total in one day and has hopes of going much higher. In the end, its ticket presales may be more comparable to Star Wars, as The Force Awakens made $20 million on just its first day of presales. Because of the immense hype surrounding the Eras Tour, the concert film may have a chance to surpass that in the coming days.
For context, other concert movies to make big money at the box office, in terms of their respective opening and final gross, are Michael Jackson’s This Is It ($23M, $72M), Justin Bieber: Never Say Never ($29M, $73M), and the Hannah Montana and Miley Cyrus: Best of Both Worlds Concert ($31M, $65M). Box office analysts predict that, because of her broader appeal and fan base, the Taylor Swift: Eras Tour concert movie could open bigger than Hannah Montana‘s $31 million, which was a Disney Channel property geared towards younger audiences.
